diff --git a/homeassistant/components/config/__init__.py b/homeassistant/components/config/__init__.py
index 96dbd79da1e0b5d480a60a9a478cebc3d42427f9..ff7b1e4d4cd7ebfe53318aebd494fde36cb3152c 100644
--- a/homeassistant/components/config/__init__.py
+++ b/homeassistant/components/config/__init__.py
@@ -22,7 +22,6 @@ SECTIONS = (
     "automation",
     "config_entries",
     "core",
-    "customize",
     "device_registry",
     "entity_registry",
     "group",
diff --git a/homeassistant/components/config/customize.py b/homeassistant/components/config/customize.py
deleted file mode 100644
index 3b1122fc3a57bd3a1b82563624aea66427832cac..0000000000000000000000000000000000000000
--- a/homeassistant/components/config/customize.py
+++ /dev/null
@@ -1,43 +0,0 @@
-"""Provide configuration end points for Customize."""
-from homeassistant.components.homeassistant import SERVICE_RELOAD_CORE_CONFIG
-from homeassistant.config import DATA_CUSTOMIZE
-from homeassistant.core import DOMAIN
-import homeassistant.helpers.config_validation as cv
-
-from . import EditKeyBasedConfigView
-
-CONFIG_PATH = "customize.yaml"
-
-
-async def async_setup(hass):
-    """Set up the Customize config API."""
-
-    async def hook(action, config_key):
-        """post_write_hook for Config View that reloads groups."""
-        await hass.services.async_call(DOMAIN, SERVICE_RELOAD_CORE_CONFIG)
-
-    hass.http.register_view(
-        CustomizeConfigView(
-            "customize", "config", CONFIG_PATH, cv.entity_id, dict, post_write_hook=hook
-        )
-    )
-
-    return True
-
-
-class CustomizeConfigView(EditKeyBasedConfigView):
-    """Configure a list of entries."""
-
-    def _get_value(self, hass, data, config_key):
-        """Get value."""
-        customize = hass.data.get(DATA_CUSTOMIZE, {}).get(config_key) or {}
-        return {"global": customize, "local": data.get(config_key, {})}
-
-    def _write_value(self, hass, data, config_key, new_value):
-        """Set value."""
-        data[config_key] = new_value
-
-        state = hass.states.get(config_key)
-        state_attributes = dict(state.attributes)
-        state_attributes.update(new_value)
-        hass.states.async_set(config_key, state.state, state_attributes)
diff --git a/tests/components/config/test_customize.py b/tests/components/config/test_customize.py
deleted file mode 100644
index 9ea18ff2ae00be77540cceb39f533d907698c398..0000000000000000000000000000000000000000
--- a/tests/components/config/test_customize.py
+++ /dev/null
@@ -1,118 +0,0 @@
-"""Test Customize config panel."""
-from http import HTTPStatus
-import json
-from unittest.mock import patch
-
-import pytest
-
-from homeassistant.bootstrap import async_setup_component
-from homeassistant.components import config
-from homeassistant.config import DATA_CUSTOMIZE
-
-
-@pytest.fixture(autouse=True)
-async def setup_homeassistant(hass):
-    """Set up homeassistant integration."""
-    assert await async_setup_component(hass, "homeassistant", {})
-
-
-async def test_get_entity(hass, hass_client):
-    """Test getting entity."""
-    with patch.object(config, "SECTIONS", ["customize"]):
-        await async_setup_component(hass, "config", {})
-
-    client = await hass_client()
-
-    def mock_read(path):
-        """Mock reading data."""
-        return {"hello.beer": {"free": "beer"}, "other.entity": {"do": "something"}}
-
-    hass.data[DATA_CUSTOMIZE] = {"hello.beer": {"cold": "beer"}}
-    with patch("homeassistant.components.config._read", mock_read):
-        resp = await client.get("/api/config/customize/config/hello.beer")
-
-    assert resp.status == HTTPStatus.OK
-    result = await resp.json()
-
-    assert result == {"local": {"free": "beer"}, "global": {"cold": "beer"}}
-
-
-async def test_update_entity(hass, hass_client):
-    """Test updating entity."""
-    with patch.object(config, "SECTIONS", ["customize"]):
-        await async_setup_component(hass, "config", {})
-
-    client = await hass_client()
-
-    orig_data = {
-        "hello.beer": {"ignored": True},
-        "other.entity": {"polling_intensity": 2},
-    }
-
-    def mock_read(path):
-        """Mock reading data."""
-        return orig_data
-
-    written = []
-
-    def mock_write(path, data):
-        """Mock writing data."""
-        written.append(data)
-
-    hass.states.async_set("hello.world", "state", {"a": "b"})
-    with patch("homeassistant.components.config._read", mock_read), patch(
-        "homeassistant.components.config._write", mock_write
-    ), patch(
-        "homeassistant.config.async_hass_config_yaml",
-        return_value={},
-    ):
-        resp = await client.post(
-            "/api/config/customize/config/hello.world",
-            data=json.dumps(
-                {"name": "Beer", "entities": ["light.top", "light.bottom"]}
-            ),
-        )
-        await hass.async_block_till_done()
-
-    assert resp.status == HTTPStatus.OK
-    result = await resp.json()
-    assert result == {"result": "ok"}
-
-    state = hass.states.get("hello.world")
-    assert state.state == "state"
-    assert dict(state.attributes) == {
-        "a": "b",
-        "name": "Beer",
-        "entities": ["light.top", "light.bottom"],
-    }
-
-    orig_data["hello.world"]["name"] = "Beer"
-    orig_data["hello.world"]["entities"] = ["light.top", "light.bottom"]
-
-    assert written[0] == orig_data
-
-
-async def test_update_entity_invalid_key(hass, hass_client):
-    """Test updating entity."""
-    with patch.object(config, "SECTIONS", ["customize"]):
-        await async_setup_component(hass, "config", {})
-
-    client = await hass_client()
-
-    resp = await client.post(
-        "/api/config/customize/config/not_entity", data=json.dumps({"name": "YO"})
-    )
-
-    assert resp.status == HTTPStatus.BAD_REQUEST
-
-
-async def test_update_entity_invalid_json(hass, hass_client):
-    """Test updating entity."""
-    with patch.object(config, "SECTIONS", ["customize"]):
-        await async_setup_component(hass, "config", {})
-
-    client = await hass_client()
-
-    resp = await client.post("/api/config/customize/config/hello.beer", data="not json")
-
-    assert resp.status == HTTPStatus.BAD_REQUEST