diff --git a/homeassistant/components/bring/strings.json b/homeassistant/components/bring/strings.json
index defed056a3d971985401b34dc1e2311c42d4b61c..c8c120901187b29421251ac2f79a8d1fc22f2e45 100644
--- a/homeassistant/components/bring/strings.json
+++ b/homeassistant/components/bring/strings.json
@@ -1,4 +1,7 @@
 {
+  "common": {
+    "shopping_list_items": "items"
+  },
   "config": {
     "step": {
       "user": {
@@ -30,15 +33,15 @@
     "sensor": {
       "urgent": {
         "name": "Urgent",
-        "unit_of_measurement": "items"
+        "unit_of_measurement": "[%key:component::bring::common::shopping_list_items%]"
       },
       "convenient": {
         "name": "On occasion",
-        "unit_of_measurement": "items"
+        "unit_of_measurement": "[%key:component::bring::common::shopping_list_items%]"
       },
       "discounted": {
         "name": "Discount only",
-        "unit_of_measurement": "items"
+        "unit_of_measurement": "[%key:component::bring::common::shopping_list_items%]"
       },
       "list_language": {
         "name": "Region & language",